formal education

In 2013, Michelle earned her Master of Science Degree from West Virginia University.

About the Program (from WVU IMC Program Page):

In the WVU IMC program, communications professionals learn to re-align their marketing activities to ensure a constant flow of information to consumers from a variety of media. Students earn a practical, customizable graduate education that is designed to equip them with the skills to emerge as leaders in the field. One hallmark of the WVU IMC program is its learn-it-today, use-it-tomorrow focus that is built into the curriculum. Students are able to take the knowledge they gain in the classroom and immediately apply it to the challenges in their professional lives.

The program is taught by a diverse faculty – from marketing directors to academics to entrepreneurs – who are recognized leaders in their fields.

Courses Completed:
IMC 610 – Introduction to Integrated Marketing Communications
IMC 611 – Marketing Research
IMC 612 – Audience Insight
IMC 613 – Brand Equity Management
IMC 615 – Creative Strategy & Execution
IMC 616 – Direct Marketing
IMC 618 – PR Concepts & Strategy
IMC 619 – Emerging Media and the Market
IMC 635 – Visual Information Design
IMC 636 – Campaigns
IMC 637 – Internal Brand Communications
IMC 641 – Social Media & Marketing
IMC 642 – Web Metrics & SEO