Michelle is a Marketing Communications Professional with a Master of Science degree in Integrated Marketing Communications from West Virginia University. She is strategic, creative and proactive in her work. Michelle is experienced in branding, digital marketing, advertising, event and sponsorship management, social media, communications, marketing strategy, and budget development and management. She uses a combination of education and experience to identify and implement marketing initiatives designed to increase brand recognition and business development. Through her marketing efforts, Michelle has supported a variety of practices, including government contract consulting, tax and audit services, merger & acquisition services, and direct government services.
Institute for Building Technology and Safety, 2013 – Present
Michelle develops and implements integrated marketing communications strategy utilizing methods including email marketing campaigns, social media, advertising, public relations, and conferences. She negotiates, plans, and executes events and trade shows. She creates, implements, and manages nurture campaigns to maintain communications with client contacts and prospects. She also provides marketing-related services for client projects and contracts. She manages vendor projects and maintains relationships, including website developers, conference vendors, and association partners. She maintains the corporate website, including design, graphic and text updates. She analyzes corporate website to maximize public exposure using Google Analytics.
Michelle creates and distributes press releases, social media posts, and e-newsletters as well as other forms of media and client/prospect communication. She creates and prepares marketing materials and print advertisements using Adobe Illustrator and Photoshop. She manages all budget related to marketing activities.
BDO, USA, LLP (via acquisition of Argy, Wiltse & Robinson, P.C.), 2012– 2013
Regional Marketing Manager
Michelle integrated marketing strategy and related collateral from Argy, Wiltse & Robinson, P.C., post-acquisition. She acted as a brand ambassador to manage, promote, and preserve the brand through knowledge of corporate visual identity and key market differentiators.
She oversaw the proposal process and production to ensure quality, prospect-specific deliverables. She also facilitated communication and interaction at a local level with national groups. Michelle planned and executed strategic events and marketing-related programs. She collaborated with firm Partners and the National Association of State Boards of Accountancy (NASBA) to plan CPE-qualified events according to NASBA processes and guidelines. Michelle developed industry-specific marketing collateral templates and contributed and shared best practices across the region and firm.
Argy, Wiltse & Robinson, P.C., 2010 – 2012
Marketing Communications Manager
Michelle managed media and vendor projects and relationships. She analyzed website traffic using Google Analytics and developed and implemented social media strategy. She negotiated and coordinated advertisements and event sponsorships. She supervised a staff of Marketing Coordinators and trained existing and incoming staff on Microsoft Dynamics CRM System usage. She also managed the budget relating to marketing activities.
Argy, Wiltse & Robinson, P.C., 2009 – 2010
Michelle created and distributed press releases, client alerts, e-newsletters and other forms of media and client/prospect communication. She created and prepared marketing materials and print advertisements using Adobe Illustrator and Photoshop. She maintained the company website, including design, graphic and text updates. She also maintained Client Relationship Management (CRM) data related to Business Development, using Microsoft Dynamics CRM System.
Argy, Wiltse & Robinson, P.C., 2007 – 2009
Michelle coordinated schedule for Partner-In-Charge, as well as various managers and staff. She aided in customization and maintenance of CRM (Client Relationship Management) system and data. Michelle prepared Engagement letters and Proposals to secure new clients and was responsible for creating and preparing marketing materials. She supported daily operations, leading to greater office efficiency.
City of Manassas Public Schools, Fairfax County Public Schools , 2003 – 2006
Elementary School Educator
Michelle identified students eligible to receive Title I services and performed PALS (Phonological Awareness Literacy Screening) and DRA (Developmental Reading Assessment) assessments. She created and followed lesson plans aligned to the Virginia Standards of Learning and maintained orderly and disciplined classroom setting.
Ad-centive Marketing, 2001 – 2003
Michelle created and edited client artwork for product placement, using Adobe Illustrator. She assisted clients align product selection to desired campaign outcomes and researched and placed product orders.